Slide 1 - Cover / Opening
Slide 1 — Title
Company / product name
One-line value proposition (clear, human, outcome-focused)
Presenter + date
Rule of thumb: If someone reads only this slide, they should “get it.”
2. Context & Credibility
Slide 2 — The World Has Changed
Macro shift, market tension, or user pain
Why now (technology, behavior, regulation, cost, scale)
Slide 3 — The Problem
Who experiences it
Why current solutions fail
Cost of inaction (time, money, quality, trust)
3. The Insight
Slide 4 — Key Insight / Reframe
The “aha” that changes how the problem is understood
Often framed as:
“The real problem isn’t X — it’s Y.”
This is the slide that shows strategic thinking (not just execution).
4. The Solution
Slide 5 — Our Solution
What it is (plain language)
What it replaces or simplifies
Why it’s different
Slide 6 — How It Works
Simple system diagram
3–4 steps max
Avoid feature lists—show flow
5. Value & Differentiation
Slide 7 — Value Proposition
Clear benefits for each audience (user, business, platform)
Outcomes > features
Slide 8 — Why We Win
Differentiators (tech, model, experience, ops)
What competitors can’t easily copy
6. Proof & Momentum - Traction/Validation
Early customers, pilots, metrics, logos
Testimonials or usage signals
Even “learning velocity” if early
Slide 10 — Market Opportunity
Target market
Who pays
Why this scales
7. Execution Confidence
Slide 11 — Business / Operating Model
How it makes money
Cost structure (high level)
What scales vs. what doesn’t
Slide 12 — Go-To-Market
Who you sell to
How you reach them
Why distribution works
8. Team & Capability
Slide 13 — Team
Why this team can do this
Relevant experience only
Advisors if credibility-boosting
9. Roadmap & Vision
Slide 14 — Roadmap
Now / Next / Later
Focused, not exhaustive
Shows strategic restraint
Slide 15 — Long-Term Vision
Where this goes if successful
Platform, ecosystem, or category leadership
Emotional + strategic
10. The Ask
Slide 16 — The Ask
What you want (funding, partnership, approval)
What it unlocks
Clear next step
11. Close
Slide 17 — Closing / Reminder
Re-state the core value
Memorable phrase or outcome
Contact info