Levels Network

Executive Summary
What is the problem we are trying to solve?
Moonshot Sports, a startup with plans to revolutionize how sports teams learn their playbooks, approached Fresh for assistance. They’d developed a vision for a learning management system that teaches knowledge and skills through fun, challenging games automatically created from coaches’ playbooks. They needed guidance from an experienced tech consultancy to build and launch the platform.

Secondary Partnership / Governance.

NRL
Atlassian
Google Guy
Player Management Companies
Sporting Companies
Scope Ambassador - Sports Services - Initial Marketing Awareness (SEN, LEVELS Network)
Podcast - Tracker
Podcast Mentions, Media
Golf Company
Lattermores Gym Company
Crime Gym
Players Content can be used on Podcasts


Proof of Concept
What is the problem we are trying to solve?
Background
Moonshot Sports, a startup with plans to revolutionize how sports teams learn their playbooks, approached Fresh for assistance. They’d developed a vision for a learning management system that teaches knowledge and skills through fun, challenging games automatically created from coaches’ playbooks. They needed guidance from an experienced tech consultancy to build and launch the platform.
Se

Will athletes be motived?
If the primary key to success is a comprehensive database of players as sheer numbers drive revenue and ultimately value of the system. The athlete owns their profile whether they create it, or their school, club or player manager creates. While may athletes have social media profiles, Club Profiles and Wikipedia Pages they do no

- Visibility (Find, Track, Follow)
- Athlete Pathway
- Athlete archive


The Levels Network Platform*
Scenarios
- Deep Dive 1
- Deep Dive 2
- Game Day Players
- Player Agent Share
- Team Looking for a Player/Coach (Major League Rugby)
Platform Vision
Moonshot Sports, a startup with plans to revolutionize how sports teams learn their playbooks, approached Fresh for assistance. They’d developed a vision for a learning management system that teaches knowledge and skills through fun, challenging games automatically created from coaches’ playbooks. They needed guidance from an experienced tech consultancy to build and launch the platform.
>> Insert Platform Diagram
Vertical Product Vision
Moonshot Sports, a startup with plans to revolutionize how sports teams learn their playbooks, approached Fresh for assistance. They’d developed a vision for a learning management system that teaches knowledge and skills through fun, challenging games automatically created from coaches’ playbooks. They needed guidance from an experienced tech consultancy to build and launch the platform.
>> Insert Platform Diagram
Sports
Surfing, Rugby League, Rugby Union, Soccer, Tennis, Netball, Cricket, Australian Rules Football, Lacross

>> Insert Brand Offering
Rugby League / Rugby Union
Moonshot Sports, a startup with plans to revolutionize how sports teams learn their playbooks, approached Fresh for assistance. They’d developed a vision for a learning management system that teaches knowledge and skills through fun, challenging games automatically created from coaches’ playbooks. They needed guidance from an experienced tech consultancy to build and launch the platform.

Crossover - school, club. Multi-sport scenario, related to, Siblings, Played with, Coached by
Market Understanding
- Deep Dive 1
- Deep Dive 2
- Deep Dive 3
- Deep Dive 4
- Deep Dive 5
What we don't know ... 
Moonshot Sports, a startup with plans to revolutionize how sports teams learn their playbooks, approached Fresh for assistance. They’d developed a vision for a learning management system that teaches knowledge and skills through fun, challenging games automatically created from coaches’ playbooks. They needed guidance from an experienced tech consultancy to build and launch the platform.

>> Insert Platform Diagram
What we do know ... 
Moonshot Sports, a startup with plans to revolutionize how sports teams learn their playbooks, approached Fresh for assistance. They’d developed a vision for a learning management system that teaches knowledge and skills through fun, challenging games automatically created from coaches’ playbooks. They needed guidance from an experienced tech consultancy to build and launch the platform.
>> Insert Platform Diagram
Partnership Opportunities ... 
Moonshot Sports, a startup with plans to revolutionize how sports teams learn their playbooks, approached Fresh for assistance. They’d developed a vision for a learning management system that teaches knowledge and skills through fun, challenging games automatically created from coaches’ playbooks. They needed guidance from an experienced tech consultancy to build and launch the platform.
>> Insert Platform Diagram
Comparable



Sub Heading
I created the following diagram shortly after joining the group. I wanted a visual understanding to capture the relationships, workflow and deliverables within the charter of my team. True to form this diagram did make it to wall outside our workspace where it was used as a reference by all teams for new hires, partner conversation, who is who conversations e
>> Link to Deeper Dive

Vision
I created the following diagram shortly after joining the group. I wanted a visual understanding to capture the relationships, workflow and deliverables within the charter of my team. True to form this diagram did make it to wall outside our workspace where it was used as a reference by all teams for new hires, partner conversation, who is who conversations etc.
Mission
I created the following diagram shortly after joining the group. I wanted a visual understanding to capture the relationships, workflow and deliverables within the charter of my team. True to form this diagram did make it to wall outside our workspace where it was used as a reference by all teams for new hires, partner conversation, who is who conversations etc.

>> Insert Venn Diagram of Business and UX Model

Design Process
Concept
I created the following diagram shortly after joining the group. I wanted a visual understanding to capture the relationships, workflow and deliverables within the charter of my team. True to form this diagram did make it to wall outside our workspace where it was used as a reference by all teams for new hires, partner conversation, who is who conversations etc.

Milestone - Solution Proposal
I created the following diagram shortly after joining the group. I wanted a visual understanding to capture the relationships, workflow and deliverables within the charter of my team. True to form this diagram did make it to wall outside our workspace where it was used as a reference by all teams for new hires, partner conversation, who is who conversations etc.

Business Process 

1. Problem-Solution Fit
Goal: Confirm that the problem is real and worth solving.
Steps:
Identify a clear, painful problem.
Understand who experiences it and how often.
Evaluate how existing solutions fall short.
Validate with real conversations/interviews (talk to 10–20 potential customers).

2. Market Validation
Goal: Prove people are willing to pay for your solution.
Steps:
Build a landing page or prototype (MVP).
Run early-access signups or presales.
Conduct a smoke test (e.g., fake ad + landing page).
Get actual commitments (money, time, or partnership).



3. Market Opportunity
Goal: Make sure the market is big enough to grow.
Check:
Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).
Trends: Is this space growing?
Competitor landscape: How crowded or ripe is it?

USA Highschool football
​As of the 2023–24 school year, over one million high school students in the United States participated in 11-player football, making it the most popular sport among high school boys nationwide .​Statista
This figure reflects a steady interest in high school football, even as other sports like soccer (with over 850,000 participants) and ice hockey (around 42,000 participants) have also seen growth .​Statista
While football remains dominant, there has been a notable rise in flag football, particularly among female athletes. As of 2023, flag football is a varsity sport in eight states, offering scholarship opportunities and potential inclusion in the 2028 Olympics .​AP News
Overall, football continues to be a central part of high school athletics in the U.S., with evolving trends in participation and growing opportunities across different formats.
4. Business Model Clarity
Goal: Show how you’ll make money and sustain growth.
Key Areas:
Revenue model (SaaS, transactional, freemium, etc.).
Customer acquisition strategy.
Pricing structure and willingness to pay.
Lifetime Value (LTV) vs. Customer Acquisition Cost (CAC).

5. Operational Feasibility
Goal: Prove you can build and scale the thing.
Questions:
Do you have (or can you get) the skills/resources?
Can you ship an MVP quickly?
Are there any regulatory or technical blockers?

6. Founder-Market Fit
Goal: Are you the right person to build this?
Factors:
Passion and experience in the domain.
Unique insight or access.
Motivation to stick through hard phases.
7. Narrative & Pitch Justification
Goal: Tie it all together into a compelling story.
You should be able to answer:
Why now?
Why this?
Why you?
What's your unfair advantage?
How big can this get?

Design Process
Design Thinking Model

>> Insert Design Diagram for entire opportunity ... vs UX Story


Understanding
Industry Snapshot - Ecosystem
I created the following diagram shortly after joining the group. I wanted a visual understanding to capture the relationships, workflow and deliverables within the charter of my team. True to form this diagram did make it to wall outside our workspace where it was used as a reference by all teams for new hires, partner conversation, who is who conversations etc.

User Types
I created the following diagram shortly after joining the group. I wanted a visual understanding to capture the relationships, workflow and deliverables within the

Personas
I created the following diagram shortly after joining the group. I wanted a visual understanding to capture the relationships, workflow and deliverables within the

Affinity Diagram
I created the following diagram shortly after joining the group. I wanted a visual understanding to capture the relationships, workflow and deliverables within the

Define
Feature Buckets
I created the following diagram shortly after joining the group. I wanted a visual understanding to capture the relationships, workflow and deliverables within the charter of my team. True to form this diagram did make it to wall outside our workspace where it was used as a reference by all teams for new hires, partner conversation, who is who conversations etc.

Architecture and Shell

Pricing SKU - Feature Sets
Table showing scale of features


Ideate
Industry Snapshot - Ecosystem
I created the following diagram shortly after joining the group. I wanted a visual understanding to capture the relationships, workflow and deliverables within the charter of my team. True to form this diagram did make it to wall outside our workspace where it was used as a reference by all teams for new hires, partner conversation, who is who conversations etc.
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