Structure & Plan Work: Responsible for the program planning, execution, and delivery of product development, ZxD programs. This involves setting timelines, prioritizing, ensuring that programs stay on track, within budget and are aligned to strategy. Connects the program’s work to long-term strategic vision aligned with customer and business value.

Agile Manifesto
_ Working software is progress
- People over process

Dual Backlogs

Product Discovery
JIRA
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Redesign Framework
Daniel AndorDaniel Andor • 2nd2ndProduct Design Expert | Simplifying UX to
Durran | Strategic product design and advisory for ambitious founders

This is how a redesign process starts.

Not in Figma.
Not by moving pixels.
Not thinking about UI.

But by...
Auditing the existing product
Reviewing customer feedback
Extracting insights
Mapping the core elements of the business
Identifying critical assumptions
Defining user personas and user flows
Reviewing competitors
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