Brand

I’m Kyle Power, a seasoned design leader with over 25 years of experience in shaping innovative user experiences. I’ve had the pleasure of designing and shipping world-class products for Amazon, Microsoft, multi-million-dollar startups, and a variety of small to medium-sized businesses. My passion lies in solving complex design challenges, delivering customer-centric solutions, and developing strategies that ensure exceptional design quality at scale. I focus on driving visionary product roadmaps that align with long-term business strategies.

Holistic Approach

Joinex - PHd design
FONTS
https://fonts.google.com/specimen/Figtree

Events360.com Design System
BRAND PROCESS
1. Discovery & Research
Goal: Understand the brand’s mission, audience, and market landscape.
Key Activities:
Conduct stakeholder interviews or workshops.
Define brand mission, vision, and core values.
Analyze competitors (visual identity, tone, positioning).
Identify target audience personas and needs.
Perform a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
Deliverables:
Brand brief or strategy document
Competitive audit
User personas
2. Brand Strategy Development
Goal: Define how the brand should be perceived.
Key Activities:
Articulate brand positioning and differentiators.
Define brand personality (e.g., bold, friendly, professional).
Choose brand voice and tone guidelines.
Deliverables:
Brand positioning statement
Brand personality traits
Voice and tone framework
3. Visual Identity Creation
Goal: Design the visual elements that represent the brand.
Key Activities:
Design logo(s) and logo variants.
Define color palette and usage.
Choose typography (primary, secondary).
Design iconography and graphic styles.
Explore photography and illustration direction.
Deliverables:
Logo system
Brand color palette
Typography system
Style tiles or mood boards

>>> Link to Visual Identity
4. Brand System Development
Goal: Build a flexible yet consistent design system.
Key Activities:
Develop grid systems, spacing, and layout rules.
Create patterns, textures, and design motifs.
Design templates for key brand applications (business cards, decks, social posts).
Deliverables:
Visual design system
Design templates
Component or asset library (Figma or similar)
5. Messaging & Copy Guidelines
Goal: Define how the brand communicates across touchpoints.
Key Activities:
Create tagline and messaging pillars.
Define editorial standards and writing styles.
Write sample copy for core assets (website, product, emails, etc.).
Deliverables:
Messaging matrix
Copy style guide
Voice application examples
6. Brand Guidelines Documentation
Goal: Package the identity for scalability and consistency.
Key Activities:
Consolidate visual, messaging, and tone guidelines.
Include do’s and don’ts, examples, and usage rules.
Format for print and digital distribution.
Deliverables:
Brand Guidelines PDF and/or web-based guide
Asset download packages
7. Rollout & Governance
Goal: Launch and maintain the brand effectively.
Key Activities:
Create internal brand education materials.
Launch brand across digital, print, and environmental platforms.
Establish a process for brand updates and quality control.
Deliverables:
Internal launch kit (slides, FAQs)
Brand training sessions
Governance plan (owners, updates, support process)

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