2022 - Present
Introduction
Events360.com — Find, Define, Refine — Never miss out
Events360.com is an ongoing exploration of how digital experiences can help people discover events, connect with their communities, and make more of the opportunities around them. This portfolio brings together projects examining the opportunity, market landscape, industry ecosystem, and the needs of attendees, organizers, venues, creators, and local businesses. Moving from research and opportunity mapping toward a UX proof of concept, the work follows a Find, Define, Refine approach to explore how better discovery, clearer information, and more relevant recommendations can help people decide what to do—and never miss out.
The exploration also considers the business models needed to sustain and grow the platform. Potential revenue streams include organizer subscriptions, ticketing and marketplace transactions, promotional services, partnerships, sponsorships, and advertising. Marketing concepts examine how community participation, shared interests, local content, and partnerships could attract and retain audiences. Advertising models explore how businesses and brands could reach people through relevant events and experiences, with participant needs, trust, privacy, and transparency informing the approach.
The project also explores how AI and agents could support content creation, helping organizers turn event information into useful listings, editorial stories, social posts, and promotional campaigns. Potential models include AI-assisted drafting and agent workflows that gather approved source material, adapt content for different audiences and channels, and coordinate updates as event details change. The work examines where automation can reduce effort and broaden participation, alongside the human judgment, review, and creative direction needed to maintain accuracy, authenticity, and quality. These explorations connect content creation to the wider experience of discovering, sharing, and participating in events.
RESEARCH + UNDERSTANDING
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UX EXPLORATION + PROOF OF CONCEPT
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BRAND + UX DESIGN SYSTEM
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BUSINESS MODEL
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UX EXPLORATION + PROOF OF CONCEPT
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BRAND + UX DESIGN SYSTEM
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BUSINESS MODEL
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